I was fortunate enough to work on the Tiffany.com site as a Sr. Web Developer at Oven Digital. I also worked on its non-US counterpart sites. 15 years on, Tiffany & Co.’s web presence has remained conceptually unchanged in terms of design and UX and is one of the most outstanding and successful enterprise e-commerce websites. Tiffany & Co. was an eight-figure, multi-year engagement that yielded a highly profitable online retail presence at a relatively early time period. The enduring success of the Tiffany websites, which traded on minimalist UI, top-line photography, personalized content, and email social sharing, has served me throughout my career as a frame of reference for what excellent Digital Commerce and User Experience looks like. Among the initiatives I led was a design and coding project that let users send friends a customized HTML email message that incorporated Tiffany’s superb product photography.