The Brand Messaging Map helps B2B tech firms get clear on the value of their solutions Buy now for $2,500
What's wrong with most B2B messaging? Four things:
This approach solves those problems by defining your "positioning" and building messaging on top of that.
Messaging isn't fancy copywriting. It's the clear and compelling expression of how you are different, why that matters, and for whom.
How It Works
The intake process is comprised of four ideation/documentation tools:
To access these documents and get started ahead of our initial consultation, enroll now.
To get started, each of your team members will fill out The Positioning and Business Strategy Brief.
Afterward, we'll meet to review your input – I'll give you preliminary guidance and ideas.
Next, we'll use the remaining tools in no particular order; each complements the other. At this point, we meet again to review your work.
After I review all materials, you will receive a simple 7-9 page report with findings, diagrams, recommendations, and concrete next steps.
I will present the audit report to you over a recorded, 1-hour video consultation so you have clarity on the next steps.
What It Entails
The Brand Messaging Map covers the following key questions:
In short, you come away with valuable words, diagrams and ideas: brand messaging assets.
These assets will power your sales and marketing messaging, but also give you a long-term focus for your content strategy and a high-level marketing strategy.
You'll be able to refer to the map to create copy for sales decks, pitch decks, advertisements, landing pages, founder bios, and more.
Want to see how this approach has worked for others? Book a quick demo here.