The Brand Messaging Map

The Brand Messaging Map The Brand Messaging Map helps B2B tech firms like yours sell by being clear about the value you create – and how you are different Buy now for $2,500 How can you be clear about the unique value of your business without knowing where you stand – what your positioning is? …

The Brand Messaging Map

The Brand Messaging Map helps B2B tech firms like yours sell by being clear about the value you create - and how you are different Buy now for $2,500

How can you be clear about the unique value of your business without knowing where you stand – what your positioning is?

Messaging isn't fancy copywriting. Messaging is the clear expression of how you are different, why that matters, and to whom it matters.

You Are Different

How It Works

The intake process is comprised of three key documents:

  1. The Marketing and Business Strategy Brief
  2. The Competitor Differentiation Map
  3. The Diagnostic Messaging Wireframe
  4. The Lean Marketing Plan Canvas

To access these documents and get started ahead of our initial consultation, enroll now.

To get started, each of your team members will fill out the Marketing and Business Strategy Brief. 

Afterward, we'll meet to review your team's progress - I'll give you preliminary guidance and ideas.

Next, you'll complete the Lean Marketing Plan Canvas. At this point, we (optionally) meet again to review your work.

After I review all materials, you will receive a simple 7-9 page report with findings, diagrams, recommendations, and concrete next steps.

I will present the audit report to you over a 1-hour video call so you have perfect clarity on the next steps.

What It Entails

The Brand Messaging Map covers the following key questions:

  • The nature and scope of the business problem that your business is designed to solve
  • The value your solution creates and the extent to which it solves key problems
  • Your company's positioning against competitors and alternatives
  • The positioning of your brand's products and services expressed as an internal-facing positioning statement.
  • A deep exploration of the people who experience this problem (not using traditional and time-consuming customer interview approach)
  • The thought leadership opportunity for your brand in relation to your growth and business development strategy
  • Your company's key processes and key assets
  • The messaging concepts in play within your business model

In short, you come away actionable, valuable brand messaging assets map to power your sales and marketing, including a long-term focus for your content strategy.

You'll be able to refer to the map to create copy for sales decks, pitch decks, advertisements, landing pages, founder bios, and more.

 

$2,500.00