The Brand Messaging Map helps B2B tech firms like yours sell by being clear about the value your products create Buy now for $2,500
Be clear about the unique value of your business and its products by deciding how to exist in the minds of your customers - claim your positioning.
Messaging isn't fancy copywriting. Messaging is the clear and compelling expression of your positioning: how you are different, why that matters, and for whom.
How It Works
The intake process is comprised of four ideation/documentation tools:
To access these documents and get started ahead of our initial consultation, enroll now.
To get started, each of your team members will fill out the The Positioning and Business Strategy Brief.
Afterward, we'll meet to review your input – I'll give you preliminary guidance and ideas.
Next, we'll use the remaining tools in no particular order; each complements the other. At this point, we meet again to review your work.
After I review all materials, you will receive a simple 7-9 page report with findings, diagrams, recommendations, and concrete next steps.
I will present the audit report to you over a recorded, 1-hour video consultation so you have clarity on the next steps.
What It Entails
The Brand Messaging Map covers the following key questions:
In short, you come away with valuable words, diagrams and ideas: brand messaging assets.
These assets will power your sales and marketing messaging, but also give you a long-term focus for your content strategy and a high-level marketing strategy.
You'll be able to refer to the map to create copy for sales decks, pitch decks, advertisements, landing pages, founder bios, and more.