Articles on Marketing, Technology, and Ideation

Yes. Wait no. Well, you decide.

In B2B consulting, there’s no difference between your problem-solving and our selling ability; they are of a piece

Benjamin Franklin invented the concept of the mastermind group with such artistry and panache that we must look back to see what we can learn

Areal-life example of thinking different: using Google Slides as a website CMS… h/t Dan Oshinksy

If you ever took statistics, there’s one number you should remember. 30. Why is that? (I actually don’t know… do you?)

There is no formula to writing brand YOUR messaging. There are only other people’s formulas – here’s what you can learn from them

SEO is a market intelligence process that helps you get into the minds of the people who can help. Here’s how to turn that in to words

Keep on eye on how AI is speaking for you, writing for you, thinking for you. Three examples to watch out for

Turn the page upside down. Header on the bottom. Learn how this approach can improve conversions with hurting your brand integrity

A structured approach to introducing yourself like a marketer would introduce a product

Most “artists statements” are absolute garbage. They are no more artful than a dumpster fire. If you’re an artist, please read this article before you cause more cringe

Ok.. ever wondered what the connection between pricing and Ray Dalio’s principles?

When is first sight? It’s your HOMEPAGE, of course. Here’s how to use to make a good first impression

“everything around you, that you call life, was made up by people that were no smarter than you”

Five things I have been paying attention to this week, starting with the letter C

In email marketing getting the recipient to take action is the whole point. So here’s your opportunity to practice email marketing at work. Use these 6 steps to practice asking for something

Your homepage has #1 purpose to rule them all: convert visitors to leads. Does yours?

When you get stuck in your marketing, here’s a tip – think about your positioning

In the 2020’s, all successful expertise consultants will ply their trade from an interactive broadcast studio; this is the essential communications conditions for a consultive selling mindset to flourish. Is your studio ready?

Being charming in business, specifically in marketing, confers an advantage. So what is charm and how can you cultivate it?

The secret ingredient to all forms of marketing and business development: confidence

SEO is insulted as transactional. But you can learn more about your market through SEO research than through any other medium

Are you on this list of 9 possible types of complex service businesses? If you are, you need to read this article

Page One Score for big creative & digital agencies. If you could create the results someone gets when they type your name into Google, what would the results be – what’s your score?

Have you heard, “Word-of-mouth and referrals are the best possible leads”. Yes. But these aren’t the same thing. At all. Right?

What’s the difference, between the difference, between a UX consultancy, a digital ad agency, and a tech consulting firm?  In my opinion, less than we think. All digital services firms should offer a hybrid mix of creative, technological, and marketing expertise.

Cannabis SEO consultants are in high demand all of a sudden. Why? Because you can’t advertise the stuff, so organic is the path

Digital agencies have an obligation to society to stop creating bullshit content. Stop it, Ok. Here’s how..

How much does inbound marketing cost? It costs a LOT more than you think. But also contains more benefits that you can image

Inspired by an off the cuff quote from Bob Dylan, this article explores interior intellectual process that drives Ideation

Impossible but interesting question and mental exercise. This article reviews three advertisements singled out by David Ogilvy, including a “B2B ad” written by Raymond Rubicam

Even wholesalers embrace embrace value-based sales and marketing, so why can’t a B2B services provider?

I did my time in the corporate ghetto that is the Big Nonprofit world. And lived to tell you 20 things about it

One of the exercises advocated by management consultant David C Baker is “Drop and Give Me 20”. Here’s your 20 on technology strategy consultancies

The ultimate guide to creating a B2B prospect list using LinkedIn Sales Nav and other tools

As you write web copy, imagine talking, then listening. Put that on repeat. Here’s how…

Soft sell vs Hard sell. Also known as brand messaging vs conversion copywriting. Also known as direct vs brand marketing.

A brand used to be hot piece of metal you jab into a living cow’s hide. But what about the words that surrounded it?

Copywriters: you are UX designers. UX designers: you are copywriters. This article explains why

Don’t ever sell or buy complex consulting services on commision. Why? It’s impossible to calculate your cut

David Ogilvy’s secret was a book about direct response marketing called “Tested Advertising Methods”, by John Caples. Make Ogilvy’s secrets your own

If you want to read (or write) a book about business development for complex services firm, first make sure you read this outline

Google grants just wants your AdWords to convert better. Nothing wrong with that, right?

Marketing is selling. We divide the work of the so-called marketer and the salesperson into two for logistical reasons, not functional reasons.

The lost connection between selling and digital marketing – a personal anecdote

Should content stay the same forever? Or should it be change. And adapt. The latter – here’s why

I interned at a publishing company in New Orleans and that made me ask myself: what’s the value of writing about your work– does it make you think differently about it?

A collection of thoughts on project planning and especially the importance of budgeting the right amount of planning time into projects. #CatastropheAversion

In the book, A Technique for Producing Ideas, author James Webb Young lays out an ideation method that is “as definite a process as the production of Fords.”

The authoritative definition of digital strategy. If your growth strategy doesn’t have each of these six key qualities, it is likely to fail