We might think of positioning as (a) a newer concept, (b) a linear process, with start and a finish, and (c) a matter of formulaic business logic. Here are some alternative perspectives to help you position your business and its solutions
Most B2B marketing advice fails to recognize the economic value of (a) positioning, (b) the cultivation of expertise, and (c) content marketing. All three are continuous processes fueled by new information and ideas.
Does SEO matter to your business? Maybe. Is SEO a great ideation tool? Definitely. It is without question an indispensable market research tool; keyword research is a method of understanding your buyer that complements surveys, interviews and other forms of research. What a great ideation tool for a content strategy. SEO research, however, is not …
In theory this newsletter’s per diem is one little-but-worthy idea. Hard to pick just one idea when you’re on a “Godin-bender”, because he says things like: “if you think people are paying you for your secrets, you’re crazy”.
In the 2020’s, all successful expertise consultants will ply their trade from an interactive broadcast studio; this is the essential communications conditions for a consultive selling mindset to flourish. Is your studio ready?
What’s the difference, between the difference, between a UX consultancy, a digital ad agency, and a tech consulting firm? In my opinion, less than we think. All digital services firms should offer a hybrid mix of creative, technological, and marketing expertise.