Most B2B marketing advice fails to recognize the economic value of (a) positioning, (b) the cultivation of expertise, and (c) content marketing. All three are continuous processes fueled by new information and ideas.
In theory this newsletter’s per diem is one little-but-worthy idea. Hard to pick just one idea when you’re on a “Godin-bender”, because he says things like: “if you think people are paying you for your secrets, you’re crazy”.
In the 2020’s, all successful expertise consultants will ply their trade from an interactive broadcast studio; this is the essential communications conditions for a consultive selling mindset to flourish. Is your studio ready?
What’s the difference, between the difference, between a UX consultancy, a digital ad agency, and a tech consulting firm? In my opinion, less than we think. All digital services firms should offer a hybrid mix of creative, technological, and marketing expertise.