We might think of positioning as (a) a newer concept, (b) a linear process, with start and a finish, and (c) a matter of formulaic business logic. Here are some alternative perspectives to help you position your business and its solutions
Most B2B marketing advice fails to recognize the economic value of (a) positioning, (b) the cultivation of expertise, and (c) content marketing. All three are continuous processes fueled by new information and ideas.
In theory this newsletter’s per diem is one little-but-worthy idea. Hard to pick just one idea when you’re on a “Godin-bender”, because he says things like: “if you think people are paying you for your secrets, you’re crazy”.