Second Opinion Archive
Note: up until the beginning of 2022, most of this was published first on the now-retired Second Opinion newsletter then archived on this blog. I wrote about 200,000 words here.
But it now has a new identity and home, on Substack: Art of Message – the business, art, and science of brand messaging
I’m still using the Second Opinion to link to stuff I publish elsewhere but if you want to subscribe, head over to Substack. Enjoy (: