In theory this newsletter’s per diem is one little-but-worthy idea. Hard to pick just one idea when you’re on a “Godin-bender”, because he says things like: “if you think people are paying you for your secrets, you’re crazy”.
In the 2020’s, all successful expertise consultants will ply their trade from an interactive broadcast studio; this is the essential communications conditions for a consultive selling mindset to flourish. Is your studio ready?
What’s the difference, between the difference, between a UX consultancy, a digital ad agency, and a tech consulting firm? In my opinion, less than we think. All digital services firms should offer a hybrid mix of creative, technological, and marketing expertise.