Here’s the thing..

a tiny sliver of the global population owns 75% of the world’s annual GDP. It controls financial, educational & governmental institutions, and steers the private sector’s status quo.

If you lead a lean, digital business, that’s your challenge. And your opportunity.

They want to maintain the status quo – to crush innovation and deliver the same old type of software, technology, and professional “best practices”. 

And you?

You want to build a business that gives you autonomy over your corner of the world, and nourishes you financially and psychologically.

You’re an independent business leveraging technology, deep industry knowledge, and expertise. You’re probably selling some blend of software products and services, perhaps in the form of an online platform, information/content products, or productized services.

If all of the above resonates, we might work well together.

You also might want to follow my writing and broadcasts here. I help technology businesses express themselves better and make more valuable products.

My writings will also help you get a sense of how I think about these things. Some examples, you’ll see how I’ve arrived at the following conclusions:

• Content marketing plans (and to a lesser extent case studies) are essentially BS busywork. They take you down the wrong path; they make you feel busy because you’re checking boxes. There’s a better approach to content marketing.
• Strategy has an actual specific meaning that you can measure work against.
• Innovation is about discovering a new way, not improving your way.
• And more

Considering retaining me for consulting work?

You’re welcome to book an intro call to discuss a consulting engagement. Before you do, I have to stress that I work with a specific kind of client and I ask that you fit the mold. I am of little use when it comes to businesses who are:

1. Selling commodity products to broad consumer audiences ($5 mobile apps, for example, or jewelry, fashion, beverages, furniture, etc)
2. Focused solely on implementation without needing strategic advice – my work is a blend of both
3. Looking for someone to produce polished deliverables – I provide ideas, outlines, edits, and even rough drafts for sales/marketing/brand assets. But I don’t produce them.
4. Selling to a local-market – my clients typically sell solutions to a national or international audience; I’m adept at the latter having lived half my life abroad. 

I tend to work with high-growth, small-headcount B2B tech firms that sell high-value software, consulting, and information/data.

Sometimes that includes firms that sell to an audience of professionals or HNW individuals.

But for the most part, my clients sell something fairly complex to other businesses.

Does this sound like you? Then please get in touch!

Some kind words from those I’ve worked with

“Even better results than planned

“Excellent communication, updates, partnership to get the job done with even better results than planned. I’ll be hiring Rowan again!”
– Toby S, Sr. Product Owner at HP, Business Services

“New, innovative ideas that resonated

“Rowan was fantastic and worked closely with the team to evaluate our sales messaging goals and deliver new, innovative ideas that resonated across the team.
– Katie G, SVP Marketing, Morningstar Financial

“Exceptional understanding and knowledge of the B2B marketing and advertising space

“At first we thought we were just hiring a copywriter. But Rowan offers a very unique approach to copywriting that I have not come across. First and foremost, he has exceptional understanding and knowledge of the B2B marketing and advertising space. Rowan looks at the big picture and put together not only copywriting work but also suggestions on how to design the pages and where to place certain elements that will work with the audience and help in converting visitors.”
Bryan H., Owner of a Digital Sales Enablement Company, Miami, Florida

“Rowan sees the bigger picture and is thoughtful to your concerns. Very intriguing insights were offered.

“I am wary of working with marketers, but Rowan turned out to be a very sharp, well-rounded, well-read, and personable professional. Most marketers want to give you prefab solutions but Rowan sees the bigger picture and is thoughtful to your concerns. Very intriguing insights were offered. A consummate professional.”
– Paul J., Owner of a Software-as-a-Service platform

“Results were extremely customized and showed a great deal of thought.

“Rowan is a true professional. He has a proven process which makes his branding and marketing process extremely efficient. However his results were extremely customized and showed a great deal of thought. He took time to the materials I sent and methodically discussed the product and market. He pivoted when needed and delivered a top notch product.”

“Fresh look at your positioning and marketing strategy

“Rowan did exactly what I was looking for – efficiently and expertly. I would recommend him highly for a fresh look at your positioning and marketing strategy. Well Done!”
– Alan M., owner of software consulting firm

“I got exactly what I needed—and more than I expected.

“When you’re faced with a lot of choice it’s really hard to narrow down your best option with the one that’s going to return the best results. That’s what I was looking for in my call with Rowan. I got exactly what I needed—and more than I expected.

I appreciated that Rowan took the time to really understand my business. I feel he had my best interest in mind with the targeted questions he asked and the points he made.”
– Susan L, owner of a digital product platform

“A new and very creative lead generation approach

“Connects with the business’s message

“Rowan did excellent work for us. His level of engagement, knowledge of the market and advice as we planned our launch strategy was invaluable. Our company grew and we hired an in-house marketing lead but I am sure we will be reaching out to Rowan on our next major product launch! If you have a need for a marketing consultant I would highly suggest you take the time to speak w/ Rowan.”
– Howard L, owner of national software/hardware startup

“His voice is one of authority due to the care and effort he puts into each project

“Rowan is a highly skilled writer adding value to every project with his presence. His voice is one of authority due to the care and effort he puts into each project. His research includes extra touches that demonstrate a mastery of the writing process. Rowan’s work is exceptional because he goes the extra mile. I will definitely be using him on projects in the future, I recommend you do too.”
– Siavash L, Owner of Digital Health Startup

He really immersed himself in understanding what we do and the messaging we need.

“Unbelievable!!! Patient, smart, articulate. He really immersed himself in understanding what we do and the messaging we need. A talented Website Content writer!!!!It was truly a pleasure working with such a dynamic partner!!!”
– Vanessa M, SVP at HR/recruiting firm

More about Rowan

Hi! I’m one of those multi-slash people, as a founder/consultant/writer/traveller. My focus is on how tech businesses can create better solutions and figure out exactly how to talk about them in their sales and marketing.