Meetings are for making decisions. No one should (have to) participate in a meeting if they don’t contribute to making decisions. And other reflections on how to tame the beast that is a business meeting.
This is a short story about digital marketing and cold calling. Fresh out of school, I got a paid internship in San Mateo, CA. It was in the heart of Silicon Valley, during the dotcom boom, with “NewMedia”, a print and online magazine right in the middle of the digital world — exciting, I know, […]
David Ogilvy once said, “Drayton Bird knows more about direct marketing than anyone in the world.” Wow, not a bad testimonial. Naturally, I tend to pay attention to what Drayton Bird says, especially when he says it ludicrous to describe yourself as a strategist. So what is the definition of digital strategy?
Just a collection of notes about my experience with digital platforms centered on CRM. As we move into a focus on 360-degree “Digital Experience”, CRM-as-the-hub still makes sense to me.
Back in the Clinton years, I interned at a publishing company in New Orleans and read “queries”, synopses of manuscripts that long-haul truckers, crawfish farmers, and microwave-oven chefs wanted to publish. That made me ask myself: what’s the value of writing about your work– does it make you think differently about it?