Updated May 31 2021

What I’m doing now 

  • Publishing Second Opinion, a semi-daily newsletter about messaging, marketing/business strategy, and clarity
  • Occasionally recording newsletter articles as audio or video essays, published to Second Opinion YouTube
  • Providing messaging and strategy services to select tech-firm entrepreneurs 
  • Co-creating a new service focused exclusively on messaging as a productized service (announcing soon!)
  • Publishing a Dictionary of Business
  • Conducting a personal research project about the usage of “Definition Thinking” in business and personal development books. It asks the question: how many new definitions of important terms do important business books contain?

I’m also

  • Playing the Tenor Guitar  Dammit, I lost it 🙁
  • Suffering from reading-list angst; reading another Ismail Kadare novel, after being blown away by Broken April
  • Yoga With Adrienne, most days 🙂

I’m open to…

As you can see, I’m busy as heck. But I am open to the following:

  • Giving pro bono advice to nonprofits (esp. prisoner’s rights and nation-building)
  • Podcast-guesting or guest-posting about messaging, deep content marketing, tech entrepreneurship strategy, indie consulting strategy, and related things
  • Talking to anyone about “Definition Thinking“, Independent Dictionaries, or Definitions in general

Drop me a line at, thank you

I must say no to…

  • Free business advice or pro-bono services
  • Full-time assistance with anything
  • Writing content for your publication
  • Formal partnership arrangements


*This page is based upon Derek Sivers’ /now page – what does your now look like?