PetSmart Charities is the nonprofit arm of PetSmart Inc. and has a tremendous impact on pet welfare in North America. It sponsors animal welfare programs and is major grantmaker to thousands of animal welfare organizations.
Our teams worked together with PetSmart Charities to revitalize its online presence with an enterprise web and social media content strategy powered by Drupal. We integrated the new web presence with Luminate CRM e-commerce and email marketing tools, with outstanding results.
While I led PetSmart’s digital rejuvenation, 11,000 new marketing leads were created − along with a 70% increase in traffic.