Business Growth Strategies that Unify Product and Marketing
CMO-as-a-Service for Growing Tech Firms – $3,900 to $8,500
Considered (or tried) hiring a CMO?
This offering lets owners of tech consultancies and/or software firms benefit from the experience and strategic thinking of a technology-focused CMO without making the disruptive and expensive $200,000+ commitment of hiring one.
The goal of this program is to design and implement a sustainable sales and marketing program that reflects your products and solutions roadmap.
Content Marketing and Thought Leadership Acceleration – $1,700 to $3,900
What kind of results you could get for your company if people were aware of your expertise? Can either you yourself or your company as a whole establish a reputation for understanding the problems in your market better than anyone else? It’s one thing to earn website traffic through an effective content marketing strategy, it’s another to transform the cash value of that traffic by establishing unquestionable expertise.
There’s no easy way to achieve a thought leadership role and that’s precisely why it holds value. My acceleration program starts with the premise of creating a content marketing strategy. It also incorporates a subspecialty of SEO known as “B2B SEO” (marketing consultants and coaches who discard the value of SEO are mistaken).
But my program takes a traditional SEO-focused content marketing strategy to the next level by utilizing ideation, strategic focus, research, writing, and copyediting practices – under my guidance – to help you achieve thought leadership.
Ideation Workshop for Product and Marketing Groups – $1,700
Does the messaging in your solution – your product, your analysis, the UI’s you produce – match the messaging in your marketing? Will it inspire your particular type of customer to take positive action? If the answer is no, or not enough, one way to solve this problem is through ideation.
Complete Digital B2B Marketing Diagnosis – $600 to $1,500
Have you ever wondered if you were doing everything you could to promote your product or service? As a former “full-stack” marketing consultant and technologist, I’m in a position to evaluate how your firm stacks up on core areas of digital B2B Marketing, such as:
- Content Marketing
- Paid Advertising
- Email Marketing
- And more
1-on-1 Coaching Session – $350
Coaching Calls take place over Skype or Zoom, following a brief analysis of your digital presence and any other materials you have on hand. There’s no minimum or maximum time for this call to last and all calls are punctuated with a follow-up email. If you have a tech or software business and need insight on product design, external marketing, and business development, this session will be an excellent investment.
Cross the Channel – $70
How to Create a Channel Partner Marketing Strategy—In this 41-page handbook for B2B software companies, you’ll learn how to build a channel partner marketing strategy from scratch:
- Who to target for partnerships and how to build a target list
- How to reach out to your target list
- How to build long-term relationships with prospective channel partners
- How to negotiate an agreement that benefits both parties
- How to build reseller arrangements, not just referral partners
- And more…
How To Webcasts – $30
- How to create a continuously improving and adapting sales and marketing website
- How to qualify and hire a business development representatives – both onshore and offshore
- How to find and hire talent from Upwork and the other 4 talent platforms that matter
- How to use a continuous research approach to ideate improvements to your solutions
Reply Right Now – $10
How to Reply to Any Business Email from Anyone—In this 1-page guide you’ll learn:
- How to write a reply email to anyone – with confidence
- How to write a reply email to someone from another cultural or linguistic background
- A trick for responding to emails quickly
- and more…
Article Archive – FREE!
A collection of my most effective articles, emails, and podcasts. Topics include how to price your product, how to expand your product into a multi-product platform, how to unify product messaging with the messaging in your marketing, how to blend services and software into solutions, how to unify product messaging and marketing messaging, and many more technology and marketing ideas.