Transform into an expertise and idea-driven business, learn sales and marketing, and get better clients
Consulting: custom marketing and business development strategy and implementation – contact for a quote.
This service is available to digital health and other high-growth tech firms as well as to technical consultancies. The goal here is to help you design, build, and improve a highly customized sales and marketing team that does four things:
- transforms your business into one based purely on expertise
- productizes your expertise – then sells those products
- implements an ongoing outbound growth strategy
- designs a long-term content marketing strategy
My general goal financially is to accelerate your growth by 20% over a three-year period. I have no minimum pricing but engagements typically fall in the $8,000 to $40,000 range and span 3 months. I accept 100% upfront payment only. If you think compounded 20% annual growth over three years will justify those fees, we should explore a fit.
Also, consider the consulting and coaching products described below
Workshop: Positioning and Brand Messaging Makeover – $5,000
You’re a technical consultancy or digital agency looking to grow your revenue. How? By transforming from implementation to advisory services and selling your expertise and ideas, not your labor.
This is a long-term transition but it has to start with getting your positioning right.
But positioning without skillful messaging won’t make a difference. How skillful – enough not just to spur action but to spur deeper thinking about the value you bring to the table.
Here’s what the workshop logistics look like:
- Overview: two-session, all-day workshop, delivered remotely via live web conference in which we collaboratively solidify your positioning and co-author your messaging.
- Preparation. You’ll take a few hours to prepare a detailed strategy and growth marketing brief before we meet. I’ll review it, research it, reflect on it, and sleep on it before we meet.
- Positioning ideation. We’ll meet for an all morning session, where we focus on positioning. Lunch break.
- Brand messaging. We’ll reconvene for the afternoon session where we translate your positioning into brand messaging on your tagline, your marketing collateral, and in other areas.
- Follow-up. you’ll come away with recordings and transcripts of the entire workshop, divided into four sessions.
- Accountability & Strategy Check-in. One month later, you’ll receive a complimentary Growth Strategy Session to make sure you’re leveraging your positioning and messaging makeover as a growth strategy
We’ll smash analysis paralysis – we’ll accomplish in one day what often takes months to get done.
Coaching service: Tech-CMO-as-a-Service Growth Oversight for Digital Firms – $600 to $2,700/month
Considered (or tried) hiring a CMO?
This offering lets owners of tech entrepreneurs benefit from the experience and strategic thinking of a tech-focused CMO without making the disruptive and expensive $200,000+ commitment of hiring one. It also helps expert consultants and solopreneurs make the leap from implementation to advisory services.
The goal of this monthly subscription program, which usually spans 3 to 6 months, is to help you design and iteratively refine a long-term sales and marketing program that incorporates both inbound and outbound marketing.
This package comes in three sizes which are described in detail on the purchase page.
Consultation: Growth Strategy Session – $350
The diagnostic session takes place over Skype or Zoom, following an analysis of your digital presence and any other materials pertinent to your sales and marketing.
There’s no minimum or maximum time for this call to last (I will set aside two hours in case we need it, but most calls last a little more than an hour).
The session will be accompanied by a follow-up communication prioritizing the next 2 to 5 steps you should take to improve your revenue, as well as a “accountability” follow-up asking about your progress by email 2-months after we meet.
If you have a tech or software business and need insight on solution design/positioning, marketing, and business development, this session will be an excellent investment.
How To Webcasts – $50
- How to create a continuously improving and adapting sales and marketing website
- How to qualify and hire a business development representatives – both onshore and offshore
- How to find and hire talent from Upwork and the other 4 talent platforms that matter
- How to use a continuous research approach to ideate improvements to your solutions
Reply Right Now – $20
How to Reply to Any Business Email from Anyone—In this 1-page guide you’ll learn:
- How to write a reply email to anyone – with confidence
- How to write a reply email to someone from another cultural or linguistic background
- A trick for responding to emails quickly
- and more…
“The Art of Ideation” Article Archive – FREE!
A collection of my most effective articles, emails, and podcasts. Topics include how to price your product, how to expand your product into a multi-product platform, how to unify product messaging with the messaging in your marketing, how to blend services and software into solutions, how to unify product messaging and marketing messaging, and many more technology and marketing ideas.