A publication for entrepreneurs who sell expertise & products
The Second Opinion newsletter is for consultants, content creators, and entrepreneurs. I publish about once a week (sometimes more). My goal is to provoke ideas about messaging, positioning, branding, and related subjects.
The theme I focus on most, though, is how to become the owner of an idea that’s important to your business or other pursuit. As a result, I write a lot about creating business definitions and creating your own business dictionary.
Hope you enjoy (:
Curious about what these emails are like? A few recent posts:
Teardowns aren’t for consultants, they’re for services providers
You always have a brand message, whether you mean to or not, so why not craft it carefully
One way to approach positioning is to ask the right questions
The key to business is learning what people want and how to give it to them without making them admit they want it
We don’t have the luxury of lazy thinking, lazy messaging, or accidental propaganda