Second Opinion

A publication for entrepreneurs who sell expertise & products

The Second Opinion was a newsletter for consultants, content creators, and entrepreneurs that I published from 2017 to 2021. For about a year and a half, I published almost every single day. In total, I wrote over 400 articles for about 200,000 words. Which is about the same as 4 business books (in quantity, not quality). now

This newsletter is retired, though I may still send out occasional updates. It now lives on as three separate publications.

Art of Message – the business, art, and science of brand messaging and marketing strategy
Free as in Lance – notes on freelance consulting and solo entrepreneurship
Reframe This – analysis of messaging in business, politics, and the news media