Global全球
Digital Experience數字體驗
Design設計

“Perhaps the most important thing of all is to avoid standardisation in your sales talk. “也許所有最重要的是要避免在您的說詞標準化。 If you find yourself one fine day saying the same things to a bishop and a trapezist, you are done for.”如果你發現自己有那麼一天說同樣的事情,主教和trapezist,你完蛋了。“

– David Ogilvy, on what we now call Personalization -大衛·奧格威,在我們現在所謂的個性化
Home

About me關於我

In my professional life, I'm technologist and strategist with a focus on digital commerce and marketing.在我的職業生涯,我是技術專家和戰略家,重點放在數字商務和市場營銷。 My passion in work and in life is to integrate and synchronize across disciplines, silos, cultures, software products, languages, international borders, and business functions.我在工作和生活中的熱情是集成和同步跨學科,筒倉,文化,軟件產品,語言,國際邊界和業務功能。

I've worked as a web developer, project manager, and consultant for agencies large and small.我曾作為一名Web開發人員,項目經理和顧問機構的大型和小型。 With 17 years of experience, I've helped design and deliver about 150 significant digital initiatives, for clients ranging from Tiffany & Co. and IBM to the University of Oregon and the Smithsonian.擁有17多年的經驗,我已經幫助設計並推出約150顯著數字舉措,為客戶從蒂芙尼公司和IBM俄勒岡大學和史密森。 I have acquired a mastery of selling, estimating and designing digital services and products.我已經獲得的銷售,估算和設計數字化服務和產品的掌握。

A lot of my work is based around web projects driven by Drupal integrated with CRM and other key technologies, like marketing automation and personalization software.我的很多工作是基於Drupal的所驅動的Web項目,CRM等關鍵技術,如營銷自動化和個性化軟件集成在一起。 To compliment my technical expertise, I have a very broad knowledge of digital marketing techniques such as A/B split testing, conversion tracking, SEO, PPC advertising, and dynamic market segmentation and personalization.為了配合我的技術專長,我的數字營銷技術,如A / B分割測試,轉換跟踪,搜索引擎優化,競價排名廣告,以及充滿活力的市場細分和個性化的一個非常廣泛的知識。

From a client business domain perspective, I've also learned about the specific e-commerce challenges for universities, business associations, and online retailers, and the marketing challenges faced by government agencies, advocacy and political groups, and animal and human welfare organizations.從客戶端的業務領域來看,我也了解了高校,企業協會和在線零售商,以及所面臨的政府機構,宣傳和政治團體,以及動物和人類福利機構的營銷挑戰具體的電子商務挑戰。

I am a generalist in my personal life as well as professionally.我在我的個人生活多面手以及專業。 I love cooking, eating, basketball, dogs, art, travel, meditation, and hanging out with others and swapping stories.我喜歡做飯,吃飯,籃球,狗,藝術,旅遊,冥想,和掛出與他人和交換的故事。

Areas of Expertise專業領域

Digital Project Leadership數字化工程領導力

My core competency is leading teams, contracts, and projects to successful conclusions.我的核心競爭力是帶領團隊,合同,並取得圓滿成功的項目。 As a solutions consultant, product manager, and project manager with agency experience dating back to the first dot-com boom, I have learned many of the nooks and crannies of the digital products and services world.作為解決方案顧問,產品經理,並與代理經驗可以追溯到第一互聯網泡沫的項目經理,我學到了很多的數字產品和服務的世界的角落和縫隙。 But the most important lesson learned as a digital project leader is to set the right tone ; on fast-changing timelines where everybody knows a little bit about everything, how people treat one another is what matters most to success .但據悉作為數字項目負責人最重要的教訓是設置正確的基調在快速變化的時間表,每個人都知道的事情了一點點,人們如何對待彼此是最重要的事情走向成功

The most important lesson learned as a digital project leader is to set the right tone學會的數字項目負責人最重要的教訓是設置正確的基調

Strong moral values are the foundation of my approach to project management and product ownership: that foundation ensures everything we do as a team is oriented towards delivering superior ROI.強烈的道德價值觀是我的方法,以項目管理和產品所有權的基礎:這個基礎,確保我們作為一個團隊,一切都朝著提供卓越的投資回報為導向。 It also makes members of a project team, on all sides, happier at work.這也使得一個項目團隊的成員,在各方面,在工作中更快樂。 On a more tactical level, I implement Agile to lead the execution and delivery phases of project work, while applying Waterfall planning to large-scale budget and timeline planning.在更戰術層面上,我實現敏捷領導項目工作的執行和交付階段,同時應用瀑布規劃大規模的預算和時間規劃。 I have a talent for applying the iterative work cycle approach to consulting services as well as product development.我對應用迭代工作週期辦法的諮詢服務,以及產品開發人才。

Whatever the approach, I believe deeply in empowering every single person I work with to find fulfillment and enjoyment from their work.不管是什麼方法,我在賦予每一個人和我一起工作找到從他們的工作落實和享受深信。 That's a long term formula for success.這是一個成功的長期方案。

Solutions Design方案設計

I approach digital solutions with three key pieces:我的做法有三個關鍵件數字化解決方案:

  1. Business Analysis商業分析
  2. Digital Experience Design數字化體驗設計
  3. Technical Architecture技術架構

But part of being a good solutions designer is ensuring that you're not the only one creating the solution;但是,是一個很好的解決方案設計師的部分是確保你不是唯一一個創建解決方案; I have skill in all three areas, but my true talent lies in identifying others more skilled or knowledgeable than I. Digital Experience Design (which is part UX and part Customer Experience Management) works best when every stakeholder contributes to the Customer Journey Map , for example . Clients always know their business better than I do.我在這三個方面的技能,但我真正的天賦在於找出別人比我的數字體驗設計(這是部分UX和部分客戶體驗管理)時效果最好每個利益相關者有助於客戶西遊地圖 ,為更多的技能或知識淵博例如客戶隨時了解他們的業務更好的比我好。

part of being a good solutions designer is ensuring that you're not the only one creating the solution成為一個好的解決方案的設計師的部分是確保你不是唯一一個創建解決方案

Solutions that take advantage of all available resources creates strategic digital assets that will be effective long after my engagement ends.即採取一切可利用的資源優勢解決方案創造戰略性的數字資產我的訂婚結束後,這將是長期有效的。

Enterprise Drupal企業的Drupal

I started my career in the web business before Drupal and even the concept of CMS software existed.我開始在網上創業生涯的Drupal之前和CMS軟件甚至是理念的存在。 Since then, I have acquired knowledge of several CMS products and above all Drupal.從那時起,我已經獲得的幾個CMS的產品和所有的Drupal上面的知識。 I have the ability to design an instance of Drupal not just as a website management tool but as a unique software product for managing content, data, and customer experience.我要設計的Drupal的一個實例,不只是作為一個網站管理工具,而是作為管理的內容,數據和客戶體驗獨特的軟件產品的能力。 I understand how to maximize Drupal's capabilities for communicating across regions, languages, and marketing mediums — web, mobile, direct mail, email and telephone.我明白如何最大化Drupal的能力,跨區域,語言和營銷媒介通信 - 網絡,移動,直郵,電子郵件和電話。

Having used other CMS products like WordPress (this site is built in WordPress) and Blackbaud Sphere, I have a very good understanding of the when and why to use Drupal;曾使用其他CMS產品像WordPress(這個網站建在WordPress的),並Blackbaud球,我的時候,為什麼要使用Drupal一個很好的理解; I understand why it's the premiere CMS product on the market.我明白為什麼它是市場上的首映CMS產品。 I have a talent for creating Drupal development architecture that is intelligible to Drupal developers and designers, while not compromising on quality when it comes to expressing business goals.我有創造的Drupal開發架構,理解Drupal的開發者和設計者,而不是對質量妥協,當涉及到表達商業目標的人才。

CRM Integration CRM集成

I've learned first-hand that CRM's value multiplies exponentially when is serves as the hub for a digital platform for business.我學到第一手的CRM的價值乘以指數被作為樞紐為企業數字化平台的時候。 On top of CRM implementation best practices in terms of business logic, field structure and data migration, I have deep experience in integrating CRM with Drupal and other products, like Email Marketing, Marketing Automation, Event Management, and Ecommerce & Payments.在業務邏輯,場結構和數據遷移方面的CRM實施的最佳實踐之上,我在使用Drupal等產品整合CRM,比如電子郵件營銷,市場營銷自動化,活動管理和電子商務及支付的豐富經驗。

Integrations require careful design and consideration of business goals.集成要求的業務目標精心設計和考慮。 To best take advantage of commerce and marketing products like the aforementioned, it's essential to centralize efforts around a CRM.為了更好地利用電子商務和營銷產品,如前面提到的,這是必須集中圍繞CRM的努力。 Designing a CRM-Savvy implementation of a CMS like Drupal, even before the integration is initiated, is an essential step to creating that centralization.設計一個CRM精明實施CMS一樣的Drupal,集成啟動之前也,是創建集中化的關鍵一步。 On the flip side, there are a number of considerations when designing a CRM, around segmentation, custom fields, and specific 3rd party product choices that are important to consider before creating a synchronization to a CMS database.在另一面,也有設計CRM的時候,周圍的分割,自定義字段,以及特定第三方產品的選擇,重要的是建立一個同步到CMS數據庫之前,需要考慮一些注意事項。 Understanding these considerations and knowing how to lay the foundation for a successful CRM integration is a valuable skill.了解這些因素並知道如何奠定一個成功的CRM集成的基礎是一個寶貴的技能。

Digital Business Analysis數字商業分析

Over many years, I have taught myself the art of business data analysis and now it's an important part of what I provide as a consultant.多年來,我已經自學了業務數據分析的藝術,現在是什麼,我提供了擔任顧問的重要組成部分。 My goal is to better diagnose the opportunities and challenges of each project by examining important data coming from Web Analytics, Email Marketing, CRM, ECommerce, and any other key data points an organization's CRM system might provide.我的目標是通過檢查網絡分析,電子郵件營銷,CRM,電子商務,以及其他任何關鍵數據點企業的CRM系統可以提供未來的重要數據更好地診斷每個項目的機遇和挑戰。

Analisis is essential to writing work proposals, calculating estimates, and composing key digital project assets like a SOW (Statement of Work), UX diagrams, and a functional requirements document.更新的時候通知是編寫工作的建議,計算估計,譜寫關鍵的數字項目資產就像一個SOW(工作聲明),UX圖表和功能需求文檔是必不可少的。 It also helps me advise clients on creating RFPs and selecting software and services.它還可以幫助我建議客戶創造RFP和選擇軟件和服務。

User Experience (UX)用戶體驗(UX)

I have developed information architecture, as UX used to be known, since working as a web developer 15 years ago.我已經開發了信息架構,為UX曾經被稱為,因為作為一個Web開發15年前的工作。 I have consistently improved my skills and adapted them to changes in design, language, and technology.我一直提高自己的技能,並將其適合於設計,語言和技術的變化。 Deep technical understanding a key to my UX expertise.深厚的技術理解的鑰匙我的UX專業知識。 I think about UX as a part of Customer Experience, offline and online, and I believe it to be an essential method for solving complex business problems.我想UX作為客戶體驗,離線和一部分網絡,我相信它是解決複雜的業務問題的重要方法。

The key for me to acquiring UX skill has been practice;對我來說,收購UX技巧的關鍵是實踐; since 1998, every project has an opportunity and a mandate to re-invent my approach, thinking, and tools used, in order to create better UX.自1998年以來,每一個項目都有一個機會,其任務是重新發明使用我的方法,思維和工具,以創造更好的UX。

Digital Commerce & Payments數字商業與付款

My very first Web project in 1998 was a retail e-commerce site and since then I have worked on all manner of digital commerce, from subscriptions to membership to online donations. 1998年我的第一個Web項目是一個電子商務零售網站,從那以後,我對數字商務的所有方式工作,從訂閱會員網上捐款。 I've also built a strong understanding of multi-channel commerce and payments solutions that span Web, CRM, Events and Email Marketing.我還內置多渠道電子商務和支付解決方案,涵蓋網絡,客戶關係管理,事件和電子郵件營銷的深入了解。 I know the Payments industry well and understand how to factor in multiple currencies, multiple languages, and other factors that relate to international commerce.我知道支付行業好,了解如何在多幣種,多語言,以及其他因素,涉及到國際貿易因素。

Digital Marketing數字營銷

I'm a passionate student of digital marketing with more than a decade of experience collaborating with designers, writers, and strategists to position products and ideas.我是數字營銷的一個充滿激情的學生有超過十年的經驗與設計師,作家和戰略家合作來定位產品和理念。 My knowledge in those areas is complemented by deep of expertise with technology and methods like Content Publishing, SEO, A/B Split Testing, Personalization, Web Analytics, and Marketing Automation.我在這些方面的知識是有深厚的技術和類似內容發布,搜索引擎優化,A / B分組測試,個性化,Web分析和營銷自動化方法的專業知識補充。

Portfolio: Featured Projects投資組合:特色項目

Full Portfolio Complete portofolio available in English

Experience經驗

Freeflow Digital LLC 自由流數字化有限責任公司
VP of Professional Services / Partner專業服務副總裁/合夥人

12/2003 – 08/2008 12/2003 - 08/2008

With responsibility for the success and growth of all aspects of Freeflow Digital, I helped drive the transformation of a two person team into a highly trusted, successful, twenty person technology consulting firm.隨著的自由流數字各方面的成功和成長的責任,我幫助推動兩個人的團隊轉變成一個高度信任,成功的二十人,技術諮詢公司。

My focus has been on business development and designing solutions for clients.我的重點是為客戶業務開發和設計解決方案。 I'm proud that we cultivated a broad, loyal base of clients with many successful, long-term relationships.我很自豪的是,我們培養的客戶有許多成功的,長期的合作關係廣泛的,忠誠的基礎。 I'm also proud of the solution design work I did on multiple commerce and engagement projects during my tenure at Freeflow.我也是解決方案的設計工作,我在自由流任職期間我在多個商業和參與項目確實值得驕傲。

The work I do that feeds solution consulting breaks down as follows:我做的工作為食的解決方案諮詢分解如下:

– Reading and research: reading in-depth publications about a clients' business/industry and conducting discovery workshops and customer surveys - 閱讀和研究:閱讀深入出版物有關客戶的商業/工業和舉辦講習班,發現和客戶調查

– Analysis of marketing information sources like analytics data, SEO diagnostics, split testing results, in-site search logs, and activity histories from CRM and/or ecommerce - 像分析數據,搜索引擎優化診斷,對比測試結果,在現場搜索日誌和活動的歷史從CRM和/或電子商務營銷信息來源分析

– Web Customer Experience analysis, with a focus on usability testing high-value areas like authenticated-user dashboards, help & support, navigation, search, and ecommerce - 網絡客戶體驗分析,重點是像認證用戶儀表板,幫助和支持,導航,搜索和電子商務可用性測試高價值領域

– Authoring and/or review of estimates, work proposals, and statements of work - 創作和/或估算,工作建議的審查,並說明工作

– Delivery of information architecture, including web/mobile sitemaps & wireframes, Drupal architecture, data mapping of migration and integration, CRM/Ecommerce structure, and multi-product system diagrams - 信息架構,包括網絡/移動Sitemaps與線框,Drupal的體系結構,遷移和整合,CRM /電子商務結構數據映射,以及多產品系統圖交付

– UX design for the web, both as a sales tool for building understanding and as an implementation resource for guiding delivery of creative design and Drupal development - UX設計網頁,無論是作為一個銷售工具,建立理解和指導的創意設計和Drupal開發交付的實現資源

For me the recurring goal among all kinds of organizations I've worked with at Freeflow is to leave behind me an effective system for making strategic goals come true.對我來說,各種各樣的我已經在自由流合作組織之間經常性的目標是在我身後留下一個有效的制度作出的戰略目標成真。 While the specifics may vary, the systems often take on the format described in the diagram below:雖然細節可以變化,這些系統往往採取下面的圖中描述的格式:

數字地圖體驗

Digital Experience Map數字地圖體驗

Design is usually what gets perceived,” says Felber, “but we're very strong in design only because we have very strong technology and strategy that makes it actually happen.設計通常得到什麼感覺是,“費爾伯說,”但我們是非常強大的設計僅僅是因為我們有很強的技術和戰略,這使得它真正發生。 My deep belief is that a good design company today is not possible without having amazing technology and strategy teams, because those three components work so tightly together.我深深的信念是,一個好的設計公司的今天是不可能的,而無需驚人的技術和戰略團隊,因為那些三個組件工作這麼緊緊地握在一起。

Micheal Felber, Design Director at Oven Digital邁克爾費路,在烤箱數字設計總監
New York, October 2000 紐約,2000年10月

Blackbaud Inc Blackbaud公司
Project Manager / Consultant項目經理/顧問

12/2003 – 08/2008 12/2003 - 08/2008

I came to Blackbaud via its acquisition of Kintera, where I'd been working as a delivery manager.我通過收購Kintera,在那裡我一直工作作為交付經理來到Blackbaud。 I worked as a project manager and consultant on multiple 6 and 7 figure projects for clients like the NAACP, Heifer International, University of Virginia, Notre Dame, Amnesty International, and the United Nations.我擔任項目經理和顧問,多次從6和7的數字項目,如有色人種協進會,國際小母牛,弗吉尼亞大學,巴黎聖母院,大赦國際,以及聯合國的客戶。 The company has about 4,000 clients and I typically worked on the largest projects.The core of my work was as a solutions designer and project driver around Sphere, an enterprise SaaS platform of integrated products, including CMS, CRM,該公司擁有大約4000客戶,我通常的工作對我的工作的最大projects.The核心是作為一個解決方案設計師和項目驅動球體周圍,集成產品,包括CMS,CRM企業SaaS平台,

The core of my work was as a solutions designer and project driver around Sphere, an enterprise SaaS platform of integrated products, including CMS, CRM, Ecommerce, Bulk Email Marketing and Event Management.我的工作的核心是作為一個解決方案設計師和項目驅動球體周圍,集成產品,包括CMS,CRM,電子商務,大量電子郵件營銷和事件管理的企業SaaS平台。 The challenge was about how to create solutions in a way that the products didn't allow for;面臨的挑戰是如何創建的方式,該產品不容許的解決辦法; the Sphere platform was large and offered several useful products, but it was not Open Source and had a limited API, so it as difficult to modify it around particular business requirements.It often fell on me to lead projects which integrated Sphere with other systems, including Raiser's Edge, Authorize.net and other Payments providers, and Drupal.球體平台又大又提供了幾個實用的產品,但它不是開源的,並只在有限的API,因此它是很難修改它圍繞具體的業務requirements.It往往落在我的身上,帶領其積分球與其他系統的項目,包括雷塞的邊緣,Authorize.net和其他支付服務提供商,和Drupal。 This helped me learn well the art of integrating CMS software with CRM and with SaaS products in general, which prepared me well for leading the integration of Drupal with Salesforce.這讓我好好學習與CRM與SaaS產品一般,這我準備好為主導的Drupal與Salesforce整合集成CMS軟件的藝術。

It often fell on me to lead projects which integrated Sphere with other systems, including Raiser's Edge, Authorize.net and other Payments providers, and Drupal.它往往落在我領導該積分球與其他系統,包括雷塞的邊緣,Authorize.net和其他支付服務提供商,和Drupal項目。 This helped me learn well the art of integrating CMS software with CRM and with SaaS products in general, which prepared me well for leading the integration of Drupal with Salesforce.這讓我好好學習與CRM與SaaS產品一般,這我準備好為主導的Drupal與Salesforce整合集成CMS軟件的藝術。

The thing that most impressed me from my tenure at Blackbaud was that when designing a complex, enterprise solution, the only way to success was to start with the interface, the UX design, and proceeding from there, design the architecture and scope of the software, development, and digital marketing services.大多數打動我從我的任期在Blackbaud的事情是,設計一個複雜的企業解決方案時,通向成功的唯一途徑是先從界面,用戶體驗設計,並從那裡出發,設計了軟件的體系結構和範圍,發展,數字營銷服務。

OVEN Digital 烤箱數字
Sr. Web Designer / Developer高級網頁設計師/開發人員

03/2000 – 02/2002 03/2000 - 08/2004

I worked in the Manhattan office of a global design and web development agency, working on projects of all kinds;我曾在一個全球性的設計和網站開發機構的曼哈頓的辦公室,對各類項目的工作; a Hong Kong-based dating site, the bank of Japan, IBM (PC Division), Tiffany & Co, Consumer Reports, the MoMA, Harper Collins, Snoop Dogg, and more一個總部設在香港的交友網站,日本,IBM(PC事業部),蒂芙尼,消費者報告,紐約現代藝術博物館,哈珀柯林斯,史努比狗狗,以及更多的銀行

At Oven, I was fortunate enough to work on the Tiffany.com site and its non-US counterpart sites, which 15 years later have remained conceptually unchanged in terms of design and UX.在烤箱,我很幸運地在Tiffany.com網站及其非美國同行的網站,其中15年後已在設計和用戶體驗方面保持不變概念的工作。 Tiffany was an eight-figure, multi-year engagement that yielded a highly profitable online retail presence.蒂芙尼是一個八位數,多年參與了產生一個高利潤的在線零售的存在。 The enduring success of the Tiffany websites, which traded on minimalist UI, top-line photography, personalized content, and email social sharing, has served me throughout my career as a frame of reference for what excellent Customer Experience looks like.蒂芙尼網站的持久的成功,其股票在極簡的UI,頂線攝影,個性化的內容和電子郵件社會共享,先後擔任我在我的職業生涯,作為一個參照系什麼出色的客戶體驗是什麼樣子。

Independent Consultant 獨立顧問
E-commerce Web Development電子商務網站開發

06/1998 – 12/1999 06/1998 - 12/1999

I got my start in Web Development working on book publisher's website, www.pelicanpub.com and book-selling site www.oldchildrensbooks.com.我得到了我的開始在Web開發上的圖書出版商的網站,www.pelicanpub.com和圖書銷售網站www.oldchildrensbooks.com工作。

Education教育

俄勒岡

University of Oregon俄勒岡大學

BA, Environmental Studies BA,環境研究
1993 – 1998 1993年至1998年

格拉納達

Universidad de Granada大學格拉納達

Undergraduate studies, History本科學業,歷史
1991 – 1992 1991年至1992年

OES

Oregon Episcopal School俄勒岡主教學校

National Merit Scholar 國家優秀學者
1987 – 1991 1987年至1991年

Notes & Observations註釋和觀察

All Notes Complete notes are available in English

Contact聯繫

512.200.2254 512.200.2254
Austin, Texas 德克薩斯州奧斯汀
家