Assessments vs Quizzes

What can you help your prospective customers assess?

We love to assess ourselves and others. Crystal’s unique value proposition is that you can know how to communicate with anyone. It uses AI – that’s the anyone part (supposedly). I’m not sure, but maybe the people also use Crystal to assess their own personalities.

Other consultants recommend assessing the personalities of all of your clients. Or if you have an employee-based business, assessing staff personalities to ensure fit-for-role. (These manual approaches will get you much better results than AI, for now). This is a management science concept that goes back a century, ever since psychology influenced business. The military uses it, the police, big orgs, etc.

Dan Pink’s assessment tool is a little more focused though. It tells you whether you are an ambivert – in between an extrovert and an introvert. (Chances are good that you are an ambivert; his thesis is that most of us are).

Therapists and other doctors assess patients with intake forms designed to get something out of you wouldn’t ordinarily disclose.

Marketers and other creative professionals use assessments called creative briefs. I call mine a written interview; have a copy if you like.

Some of my clients provide their customers or prospects with assessments. They assess how well they do X – to determine if they might need help with X.

Cosmo magazine’s approach is a little simpler – they’re not trying to sell you anything but the $5 magazine.  All they have to say is, “quiz inside” to improve sales. Does the quiz help readers? No.

But here’s the thing – it’s tempting to see random quiz results. It’s fun to take quizzes. But it’s really tempting to actually learn something about yourself. And useful.

Takeaway: the people you are trying to sell something to – can you help them assess whether they should buy the thing you have?

Happy assessing ( :