A change-averse sliver of the global population owns 75% of the world’s annual GDP. It controls financial, educational & governmental institutions, and steers the private sector’s status quo.
If you lead a lean, digital health business, that’s your challenge. If you’re with any innovation-based tech firm, it’s a challenge – and an opportunity.
They want to maintain the status quo – to crush innovation and deliver the same old type of software, technology, and professional expertise.
You’re an independent health/wellness enterprise probably leveraging technology, creativity, and long-term commitment.
I trust you’re not:
✘ selling simple b2c commodities
✘ focused on implementation instead of impact
✘ local (you have a national audience or bigger)
If you’re still with me, then your marketing and business development – each plan, each message, each piece of content – should burst with new ideas.
But what kind of ideas?
If you can find your strategy on Google, your audience has seen it before. And it doesn’t fit you.
My goal is to help you profit from original marketing and BizDev ideas – through long-term agile marketing ideation.
Because your one big idea isn’t enough. Especially not against the Fortune 5000.
You need to create 1000’s of little ideas to make new things, grow profit, and to transform your business into a better version of itself.
I’ve learned how to do this using an agile marketing ideation approach – and I’m still learning. I practice it, study it, and write about it every single day.
And I’ve learned how to incorporate this approach into your website, content, and other marketing materials.
Some kind words from those I’ve worked with
exceptional understanding and knowledge of the B2B marketing and advertising space
“At first we thought we were just hiring a copywriter. But Rowan offers a very unique approach to copywriting that I have not come across. First and foremost, he has exceptional understanding and knowledge of the B2B marketing and advertising space. Rowan looks at the big picture and put together not only copywriting work but also suggestions on how to design the pages and where to place certain elements that will work with the audience and help in converting visitors.”
Bryan H., Owner of a Digital Sales Enablement Company, Miami, Florida
“I am wary of working with marketers, but Rowan turned out to be a very sharp, well-rounded, well-read, and personable professional. Most marketers want to give you prefab solutions but Rowan sees the bigger picture and is thoughtful to your concerns. Very intriguing insights were offered. A consummate professional.”
– Paul J., Owner of a Software-as-a-Service platform
Hi! I help technology experts and entrepreneurs grow by injecting better ideas into their sales and marketing through traditional digital marketing methods: UX design, web production, copywriting, and content marketing… I also write a daily newsletter on ideation, conduct revenue research, and more.
The past: I did UX at an enormous digital agency in New York, freelance banana harvesting in Hawaii, solutions consulting at an enterprise SaaS firm in California, and grew a US-based data, dev, and web agency – from Spain.
But that’s the past – my now page explains what I’m up to at present.