If your services firm had less than 10 new client conversations last month, you should join my list
“Rowan’s done an excellent job helping our agency with positioning and lead generation. Every contact we have with him, he is full of knowledge and resources. He always adds value! Working with him will deepen your understanding of your business and strengthen your strategy.”
“Unbelievable! Patient, smart, articulate. He really immersed himself in understanding what we do and the messaging we need. A talented website copywriter! It was truly a pleasure working with such a dynamic partner!”
“A very sharp, well-rounded, well-read, and personable professional who is easy to talk to and doesn’t shy away from having a freeform conversation with you. Most marketers want to give you prefab solutions and just bill, bill, bill, and cut the small talk, but Rowan sees the bigger picture and is thoughtful to your concerns. Very intriguing insights were offered. A consummate professional.”
Big corporations are stealing business from digital entrepreneurs like you; let’s take it back
If you think about it, corporations are a blight on humanity. I don’t mean on the planet, that’s kind of an over-simplification. I mean they are a blight on their customers.
Because when it comes to high-end creative and technical B2B services they don’t offer a good value, unlike you. And they are still at least a decade or two behind in digital.
So if you’re a boutique provider of marketing, software, consulting, or other high-value services then let’s claim what’s rightfully yours.
The time is ripe.
The Internet has been a mixed blessing; on the one hand, it’s created new corporations like Google and Amazon that seem more powerful than ever.
On the other hand, it’s created the ability for boutique expertise firms to compete for corporate business through agile digital strategy and partnerships. They can be their own publishers, their own multinationals, and their own advocates for change.
You solve business and marketing problems with artistry, creativity, craftsmanship, and originality – no jargon, “best practices”, and endless spreadsheets.
The idea that contracting with a big firm reduces risk is a fallacy. Have you ever heard, “no one ever got fired for hiring IBM“? That’s the problem in a nutshell.
Corporations do have their role to play; and for some of us, they are great clients for our services. They’re great at manufacturing cars, food, and lots of other consumer goods. Commodities. They also create economic stability.
But complex, high-value services? That’s where you come in and play a role. A bigger role.
So let’s take a bigger slice of the pie, create more value, and make more money.
How? You must have regular, reliable conversations with clients that leave no doubt as to your expertise. That begins with finding the right strategy and messaging for your firm – and the right ways to convey it. I don’t know where you’re at now, but I’ll help you create that future. Join me.
How do we make this happen?
Strategic positioning based in understanding your strength. Backed by market research. Get started
First impressions are everything in business. Get a sterling Page One Score Learn more
Sales outreach leveraging research, creative prospecting, and email outreach. Review your options
Special training: lead generation-focused thought leadership coaching. How it works
If you’d like more info about how we can work together, including pricing, contracting, and other specifics, get my client orientation manual!
Have you ever wondered while reading something, “Who wrote this, anyway”? Well, Google is wondering the same thing. And they want an answer. So, while the battle between literate, well-written web copy and SEO rages on, just a word of advice: associate yourself with your content as its author. Writing compelling, detailed content without cultivating equally […]
Click on the link below to get the World’s Shortest Guide to US Business Email. Reading this guide will help you will help you write perfect replies to important business emails, especially from people from other countries and cultures. Please send me a question at firstname.lastname@example.org if you have any questions at all. Yours, – Rowan […]
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Is it normal to automate the words you choose? For humans, I mean? I saw these robots pictured above many years ago at the 2002 Whitney Biennial, but I never thought I’d be writing a blog post about them 16 years later. I guess artists (Ken Feingold) have a funny way of predicting the future, […]
A while back, I wrote that copywriting is 20% UX design. (By the way, UX design is a fancy way of saying “layout for digital interfaces.)” Benjamin Franklin knew this and co-wrote and designed a Declaration of Independence with – for his day – ample whitespace. His declaration was not just a transactional document; it was meant […]
I’m a digital lead generation expert with a global client base of privately-held B2B agencies, consultancies, and startups selling high-end solutions into primarily the US market. I’ve worked with firms in Canada, China, Japan, The UK, Spain, the UAE, and Brazil – as well as the United States.
My approach calls for radically deep research to provide positioning-focused services and advice:
- Conversion copywriting
- Creative paid search and inbound funnels
- Strategic brand messaging
- Big-picture/SEO content strategy.
My digital agency background is substantial and includes co-owning a 23-person Drupal and integrated marketing firm. I also preside over Stampede, a collaborative agency which creates simple lead generation websites and other marketing assets in one day.
Over my career, I’ve contributed to over 200 digital marketing and engagement initiatives for clients ranging from the United Nations to Tiffany & Co. and the Smithsonian Institute, to small consulting firms and agencies you’ve probably not heard of.
In my personal life, I love dogs and rant about things like copywriting, positioning strategy, and how easy digital nomads have it these days.