A change-averse, entrenched sliver of the population controls healthcare policy, institutions, and the overarching medical-world status quo.
If you’re in Digital Health, that’s your challenge.
They want to maintain the status quo – to crush your innovation and deliver patient care through the same old software and technology.
Maybe you want to change things.
You’re a creative, tech-driven, independent B2B healthcare firm – blending software and expertise.
But you’re not:
✘ selling simple B2C commodities
✘ focused on implementation instead of impact
✘ local (you have a national audience or bigger)
If you’re still with me, then your marketing and business development – each plan, each message, each piece of content – should burst with new ideas.
Or you’re wasting your time.
If you can find your strategy on Google, your audience has seen it before. And it doesn’t fit you.
My goal is to help you profit from original marketing and BizDev ideas – through agile marketing ideation.
Why agile?
Because your one big idea isn’t enough. Especially not against the Fortune 5000.
You need 1000’s of little ideas to make new things, grow profit, make your business a better version of itself.
I’ve learned how to do this using an agile marketing ideation approach – and I’m still learning. I practice it, study it, and write about it every single day.
What is Agile Marketing Ideation?
Agile – allocation of effort into small tasks to allow for changes in plans
Marketing – building trust and clarity by listening, teaching, and guiding
Ideation – merging things (facts, feelings, thoughts) to summon new ideas
My approach consists of focusing on crucial problems and also trivial ones. By assiduous, structured, and unusually broad research. By finding patterns. And by using your full brain, including the subconscious mind. And there’s more.
This is not traditional brainstorming/brain-swarming.
Nor is it the “idea box” that sits in the office space. That’s “Idea Management” software. My concern is creating valuable ideas not managing them.
Your product and your marketing should make your customers eager to buy. Join me – subscribe to my list
Some kind words from those I’ve worked with
“A very sharp, well-rounded, well-read, and personable professional. Most marketers want to give you prefab solutions but Rowan sees the bigger picture and is thoughtful to your concerns. Very intriguing insights were offered. A consummate professional.”
– Paul J., Owner of a Software-as-a-Service platform
“Rowan’s done an excellent job helping our agency with positioning and lead generation. Working with him will deepen your understanding of your business and strengthen your strategy.”
– Teresa S., Co-owner of a Digital Marketing Consultancy
“Rowan has exceptional understanding and knowledge of the B2B marketing and advertising space”
Bryan H., Owner of a Digital Sales Enablement Company, Miami, Florida
About Rowan
Hi! I help technology experts and entrepreneurs grow by injecting better ideas into their sales and marketing… I also write a daily newsletter on ideation, conduct revenue research, and more.
The past: I did UX at an enormous digital agency in New York, freelance banana harvesting in Hawaii, solutions consulting at an enterprise SaaS firm in California, and grew a US-based data, dev, and web agency – from Spain.
But that’s the past – my now page explains what I’m up to at present.