A tiny, change-averse sliver of the global population owns 75% of the world’s annual GDP. It controls financial, educational & governmental institutions, and steers the private sector’s status quo.
If you lead a lean, digital business, that’s your challenge. And your opportunity.
They want to maintain the status quo – to crush innovation and deliver the same old type of software, technology, and professional “best practices”.
And you?
You’re an independent business leveraging technology, creative problem-solving, and expertise.
You’re not:
- Selling one-off, consumer products
- Focused on money at the exclusion of everything else
- A local-market business (you have a national or international audience)
If that’s you, then your marketing and business development – each plan, each message, each piece of content – should burst with new ideas.
But what kind of ideas? Clear, unique, and memorable ideas.
If you can find your strategy on Google, your audience has seen it before. And it doesn’t fit you.
My goal is to help you profit from original marketing and BizDev ideas – through long-term agile marketing ideation.
Why Agile?
Because your one big idea isn’t enough. Especially not against the Fortune 5000. Or even mid-sized firms with 6-figure marketing budgets.
As the leader of a small, 1 to 20 person team, you need to create 1000’s of little ideas to make new things, grow profit, and to transform your business into a better version of itself.
You also need a business model that supports this kind of creativity.
Why a Business Model?
Products don’t make money, business models do. Friendster died, Facebook thrived. Sales and marketing don’t work if the business model is flawed.
Your business model should leverage your expertise, creativity, and be in line with your values. That’s how marketing works. You’ll connect with the right people, get better at helping them thrive, and become more profitable.
Messaging Your Value to the World
If your business model is the engine, messaging is its fuel – it’s how you think about and talk about the value you create.
I’ve learned this through two decades of experience – and I’m still learning. I practice it, study it, and write or talk about it nearly every day.
Some kind words from those I’ve worked with
exceptional understanding and knowledge of the B2B marketing and advertising space
“At first we thought we were just hiring a copywriter. But Rowan offers a very unique approach to copywriting that I have not come across. First and foremost, he has exceptional understanding and knowledge of the B2B marketing and advertising space. Rowan looks at the big picture and put together not only copywriting work but also suggestions on how to design the pages and where to place certain elements that will work with the audience and help in converting visitors.”
Bryan H., Owner of a Digital Sales Enablement Company, Miami, Florida
“I am wary of working with marketers, but Rowan turned out to be a very sharp, well-rounded, well-read, and personable professional. Most marketers want to give you prefab solutions but Rowan sees the bigger picture and is thoughtful to your concerns. Very intriguing insights were offered. A consummate professional.”
– Paul J., Owner of a Software-as-a-Service platform
About Rowan
Hi! I help technology experts and entrepreneurs grow by injecting better ideas into their sales and marketing through traditional digital marketing methods. To get my clients from A to B, I help them find, hire, and train UX design, web production, copywriting, and content marketing talent… I also write a daily newsletter on ideation, conduct revenue research, and more.
The past: I did UX at an enormous digital agency in New York, freelance banana harvesting in Hawaii, solutions consulting at an enterprise SaaS firm in California, and grew a US-based data and technology consultantcy – from Spain.
But that’s the past – my now page explains what I’m up to at present.