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Ultimately, value is the net positive emotional experience something creates and sustains.


  • Value is subjective 
  • All kinds of value constantly fluctuate
  • Value is usually primarily expressed as a monetary quantity
  • But value is unquantifiable
  • Value is similar to, but never exactly equivalent to, financial profitability
  • Value often carries an element of surprise

Thus you can define value as the price you pay for something, or the profitability it creates – as long as those aren’t entirely defined monetarily either.