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The emotional experience something creates and sustains.


  • Value fluctuates over time, even from moment to moment
  • Value is subjective 
  • Value is usually primarily expressed as a monetary quantity
  • But value is unquantifiable
  • And never equivalent to financial profitability

Thus you can define value as the price you pay for something, or the profitability it creates – as long as those aren’t entirely defined monetarily either.