Point of View
In consulting, content creation, software, and other avenues of contemporary/digital entrepreneurship, a Point of View is an idea or set of ideas, about where, how or why value is created, or even how value is hidden or locked, in your marketplace.
Because of its linkage to value, others in your industry should find this idea impossible-to-ignore and should be likely to take action on it. A Point of View is often a personal and industry-specific take on some long-existing common wisdom. A Point of View is the prerequisite for Thought Leadership.