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Growth Hacking

For many, the term is meaningless and nothing more than a synonym for digital marketing, of which it’s actually a subset. In growth hacking, relatively little effort goes into creating trust, establishing quality or expertise, or otherwise designing a long-term marketing strategy. Instead, emphasis is placed on iterative quick wins through generating hype and other direct marketing techniques. Growth hacking often translates to placing creative small bets (targeting influencers, hosting private events, guerilla/small-dollar ad spend) that spur adoption, downloads, or engagement; it applies typically to mobile apps or SaaS software.