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Messaging statement

In business, a messaging statement captures a key value proposition in a thorough and exhaustive manner and the expense of punchiness.

Useful for certain situations and audiences but generally not ideal in sales and marketing.

Example messaging statement:

“Box provides secure collaboration solutions for businesses, enabling them to work safely and efficiently with anyone, on any device.” 

Compare the above to example ‘messaging‘ – capturing the same value proposition but more to the point and more effective:

“Secure collaboration with anyone, anywhere, on any device: