In business, a messaging statement captures a key value proposition in a thorough and exhaustive manner and the expense of punchiness.
Useful for certain situations and audiences but generally not ideal in sales and marketing.
Example messaging statement:
“Box provides secure collaboration solutions for businesses, enabling them to work safely and efficiently with anyone, on any device.”
Compare the above to example ‘messaging‘ – capturing the same value proposition but more to the point and more effective:
“Secure collaboration with anyone, anywhere, on any device: