How do you get strategy-on-demand?
Quick sidebar – in front of the A&O Berlin next to the street, there’s a single-square-meter metal box, just taller than the average tall person with a screen attached to it. It’s a pizzabot. Here’s the workflow:
- On the screen, you pick your pizza
- You swipe your card
- the pizza is then assembled and baked, “from scratch”
- the pizza is placed into a pizza box
- The pizzabox is ejected from the metal pizzabot on a tray.
And it’s not too bad!
It’s similar to print-on-demand, where the product is there but you don’t waste the resources and energy making it until there’s a specific demand for it.
Even closer to true on-demand in terms of timing are education-on-demand such as Masterclass.com or entertainment-on-demand such as Hulu.
But with people-based services-on-demand, TaskRabbit, Handy, Fiverr, the gratifyingly immediacy isn’t there.
That goes for strategy-on-demand too, which usually comes from consulting retainers, perhaps acquired through Toptal or BTG. This might feels rapid compared to a “full” engagement but it’s not really on-demand; it’s contracting.
Generative AI works on the immediacy part; ChatGPT, for example, gets you strategic advice in seconds.
But it doesn’t actually think, let alone think strategically. If you need strategy-on-demand, that can only come from inside your head. So question is how to use gen AI to change what’s in your head – on-demand. That’s what Message Maps works on.
(This was originally published on Art of Message – subscribe here)