The best storyteller I ever met ✨ II
The best storyteller I ever met was my dad. Or at least he’s one of them – I’m biased of course!
As I was saying, good storytellers like him know when and whether to tell a story in the first place.
And like any reporter or standup comic, they don’t bury the lede or the punch line; they reveal the so-what upfront
A good storyteller also:
- Knows their audience and senses the moment to gauge interest in their story
- Gauges that interest with a hook – maybe a joke or funny observation, maybe an odd fact or quote. Lets it go if there isn’t interest.
- Tells the full story as one short statement, if there’s only slight or polite interest
- If there’s higher interest, tells the story in more detail but breaks it into chapters or parts
- Ends it neatly after any of those parts – or when the story is done
I think you can tell a great story in one sentence. But the great storytellers can tell a long, detailed story, per step 5, and make it just punchy as the one-sentence one.
This means breaking the story into small parts in your head and rearranging them chronologically if needed. And the rarest skill: the ability to summon a great number of facts, moments, and personal details and roll them all into detailed but concise passages of speech. It’s almost as if you think and speak in full, professionally-edited paragraphs.
Until it all comes together in a tidy ending, like a gymnast perfectly sticking a landing.
Yes, but how do you apply all this to business solutions storytelling?
If that question interests you, an example approach is the Brightr Story Framework, which makes a case study a story by highlighting the people and key moments of a business engagement.
(This was originally published on Art of Message – subscribe here)