The best storyteller I ever met ✨ II

The best storyteller I ever met was my dad. Or at least he’s one of them – I’m biased of course! As I was saying, good storytellers like him know when and whether to tell a story in the first place. And like any reporter or standup comic, they don’t bury the lede or the punch line; they reveal the so-what upfront A good storyteller also: Knows their audience and senses the moment to gauge interest in their story Gauges that interest with a hook – maybe a joke or funny observation, maybe an odd fact or quote. Lets it go if there isn’t interest. Tells the full story as one short statement, if there’s only slight or polite interest If there’s higher interest, tells the story in more detail but breaks it into chapters or parts Ends it neatly after any of those parts – or when the story is done I think you can tell a great story in one sentence. But the great storytellers can tell a long, detailed story, per step 5, and make it just punchy as the one-sentence one. This means breaking the story into small parts in your head and rearranging them chronologically if needed. And the rarest skill: the ability to summon a great number of facts, moments, and personal details and roll them all into detailed but concise passages of speech. It’s almost as if you think and speak in full, professionally-edited paragraphs. Until it all comes together in a tidy ending, like a gymnast perfectly sticking a landing. Yes, but how do you apply all this to business solutions storytelling? If that question interests you, an example approach is the Brightr Story Framework, which makes a case study a story by highlighting the people and key moments of a business engagement.