The question of strategy

“A set of ideas that inspire a move to a position of advantage over a meaningful period of time.” To transpose that into bullets: 1-A set of ideas 2-that inspire 3-a move to 4-a position of advantage 5-over a meaningful period of time   This is the definition of strategy or strategic that I work with. It’s not supposed to be the “be all end all” definition of strategy. Take it or leave it. But I find it useful in my area of work for asking the questions:   Is this is actually a strategy? Is this actually strategic?   But are those the right questions? By common practice, yes. Almost always when we create, propose, or implement a strategy, the beneficiary is us.   But as product owners, we need to go deeper – we need to ask: is this actually strategic for our customers?   Forget about whether it’s strategic for you. Instead – is it:   a set of solutions (ideas) to problems that our customers have that inspire them, or help them imagine a different reality, to move or transform into a different kind of business in a way that gives them a competitive advantage over a period of time that lets them capitalize on all of the above   A strategic solution doesn’t need to do shit for the owners of the solution – it needs to do something  for the people using it.