The rarely observed #1 rule of outbound marketing
It’s not just personalization. That’s the #1 rule is that IS observed.
And it’s not just keeping it short; that’s #2.
And it’s not just communicating something worthwhile.
Those are the more commonly observed rules of outbound marketing. Observing them elevates you above the fray, to the upper 5%.
But how do you elevate above the upper 5%?
It’s very simple – the first time you contact someone, observe the rules above, but with a twist: never mention or refer to yourself or your product or services in any way.
Keep it about them. If that gets a response, the proceed. Otherwise move on.
Just like at a social event.
(This was originally published on Art of Message – subscribe here)