Create Products By Describing Them
The best way to create, improve, and perfect a product is to describe it your own words. If you can describe it in these three ways:
- With specific details
- Interestingly, with story and characters
Then you’re onto something. That description holds more water than a project plan, a set of wireframe, or a roadmap.
Water is the right analogy – it’s clear but adapts its shape perfectly wherever it finds itself.
Wireframing is important and helpful when it comes to building, mind you, but not when it comes to inspiration.
Your messaging is your product, your product is your messaging