The Foundation of a Business Model

What is the very core a business model?

Things are changing so fast – millions of armchair epidemiologists have suddenly pivoted to being armchair polling experts. As I noted while on constant page-reload this week.

I was agonizing over a wannabe strongman’s ongoing, hamfisted coup attempt on democracy. This was also an attack on the entire concept of right-vs-wrong. That’s what really took a huge blow this week.

That’s why Trump-divided personal relationships will be so much work to repair – it’s not about reconciling political differences; it’s about reconciling one person’s view of right and wrong with another’s – all while sifting through mountains of disinformation.

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Democratic capitalism and small businesses are two different things; they don’t co-exist that easily. But they have something in common – they need a moral framework to thrive.

That’s why the stock market rallied when the vote count began to belie Trump’s premature victory claim. And continued to rise when government officials shrugged off his efforts to stop votes from being counted. Wall St knows how bad Trump is for business.

Wall St does business on a foundation of political stability. And political stability does business on decent, ethical behavior on the part of political personas.

Meanwhile, we still want to do business – and our business models still need a moral framework. That’s at the heart of the mission, vision, and values statement. It describes how your business creates profit in a way that fits your values.

One way to figure that out is through deep content marketing – that means publishing a lot about the things you believe in as a business person. And a person. Less labor-intensive approaches include workshopping, discussion, reflection. However you get there, it’s worth the effort. Knowing where you stand morally as a business person is a core business practice – the act of creating the bottom-most foundation of your business model.

Stay sane everybody (: