Brand and Business Model Audit

Get a complete diagnosis of the pillars of your high growth business model - positioning, value proposition, growth strategy, and more - including the next steps. Enroll now to get started.

How It Works

The intake process is comprised of three key documents:

1. The Marketing and Business Strategy Brief
2. The Lean Business Model Canvas
3. The Lean Marketing Plan Canvas

To access these documents and get started ahead of our initial consultation, enroll now.

To get started, each of your team members will fill out the Marketing and Business Strategy Brief. As you do so, you'll complete the Lean Business Model Canvas.

Afterward, we'll meet to review your team's progress - I'll give you preliminary guidance and ideas.

Next, you'll complete the Lean Marketing Plan Canvas. At this point, we (optionally) meet again to review your work.

After I review all materials, you will receive a simple 7-9 page report with findings, recommendations, and concrete next steps.

I will present the audit report to you over a 1-hour video call so you have perfect clarity on the next steps.

What It Entails

The business model audit covers the following key questions:

• The nature and scope of the business problem that your business is designed to solve
• The value your solution creates and the extent to which it solves key problems
• Your company's positioning against competitors and alternatives
• The positioning of your brand's products and services
• A deep exploration of the people who experience this problem (not using traditional and time-consuming customer interview approach)
• The thought leadership opportunity for your brand in relation to your growth and business development strategy
• Your company's key processes and key assets
• The messaging concepts in play within your business model
• And more