If you’re an independent, expertise-driven tech or creative business, I can help you get clear on your unique value
Get clear on the brand identity of your business vs that of your product(s) – nail down your positioning and the unique value proposition of your business model. Get the brand messaging you need to be remembered by your best possible customers as different, valuable, and worth talking to. See more details
Guidance on product, marketing and business development from a technology and digital marketing expert with over 22 years of experience. Expertise includes brand messaging, pricing, productization of services, creative direction, and marketing strategy and oversight. See more details and options
PS, are you just starting out as an independent consultant – or thinking about it? I’ve been doing this for 13 years and maybe I can help.
Not ready to work with me yet? Read my daily newsletter to get a feel for how I think about sales, marketing, and strategy
The Second Opinion newsletter is for creative experts and entrepreneurs who lead solo businesses or small teams.
It's about business model design, sales & marketing strategy, and deeper content marketing. I write this for myself and for you. It helps us figure out thoughtfulness marketing – not inbox spam, social spam, search spam, stupid ad budgets, and fake thought leadership or influencer BS. Join me.
Note: to get a feel for the newsletter, see my 5 most recent episodes