Rowan Hardin Price
Digital Commerce and Marketing Expert
I'm technologist and strategist with a focus on digital commerce and engagement.
I've worked as a web developer, project manager, and consultant for agencies big and small. With 17 years of agency experience, I have a mastery of selling, estimating and designing digital commerce and engagement solutions. I’ve helped design and deliver hundreds of large-scale products, for clients ranging from Tiffany & Co. and IBM to the United Nations and the Smithsonian.
Much of my work is based around web projects driven by Drupal and integrated Salesforce CRM and other key marketing and engagement technologies. I have a very broad knowledge of marketing and communications technology and strategy. I’m also an experienced practitioner of fundamental digital sales and marketing methods, such as A/B split testing, conversion tracking, SEO, and market segmentation and personalization.
I am a generalist in my personal life as well as professionally. I love cooking, eating, basketball, travel, meditation, and hanging out and swapping stories.
Below is a timeline of my professional experience. Pleaseclick here for a resume.
With responsibility for the success and growth of all aspects of Freeflow Digital, I helped drive the transformation of a two person team into a highly trusted, successful, twenty person technology consulting firm.
My focus has been on business development and designing solutions for clients. I’m proud that we cultivated a broad, loyal base of clients with many successful, long-term relationships. I’m also proud of the solution design work I did on multiple commerce and engagement projects during my tenure at Freeflow.
The work I do that feeds solution consulting breaks down as follows:
- Reading and research: reading in-depth publications about a clients’ business/industry and conducting discovery workshops and customer surveys
- Analysis of marketing information sources like analytics data, SEO diagnostics, split testing results, in-site search logs, and activity histories from CRM and/or ecommerce
- Web Customer Experience analysis, with a focus on usability testing high-value areas like authenticated-user dashboards, help & support, navigation, search, and ecommerce
- Authoring and/or review of estimates, work proposals, and statements of work
- Delivery of information architecture, including web/mobile sitemaps & wireframes, Drupal architecture, data mapping of migration and integration, CRM/Ecommerce structure, and multi-product system diagrams
- UX design for the web, both as a sales tool for building understanding and as an implementation resource for guiding delivery of creative design and Drupal development
Worked as a project manager and consultant on many of the firm's largest 7 figure projects for clients like the NAACP, Heifer International, University of Virginia, Notre Dame, Amnesty International, and UNICEF.
The core of my work was as a solutions designer and project driver around Sphere, an enterprise SaaS platform of integrated products, including WCM, CRM, Ecommerce, Bulk Email Marketing and Event Management.
I worked in the Manhattan office of a global design and web development agency, working on projects of all kinds; a Hong Kong-based dating site, the bank of Japan, IBM (PC Division), Tiffany & Co, Consumer Reports, the MoMA, and more.
At Oven, I was fortunate enough to work on the Tiffany.com site and its non-US counterpart sites, which 15 years later have remained conceptually unchanged in terms of design and UX. Tiffany was an eight-figure, multi-year engagement that yielded a highly profitable online retail presence. The enduring success of the Tiffany websites, which traded on minimalist UI, top-line photography, personalized content, and email social sharing, has served me throughout my career as a frame of reference for what excellent Customer Experience looks like.
I built my first e-commerce website in 1998. I sold the work, negotiated the contract, created the site design and content, wrote code, and more. That experience taught me to constantly teach myself new skills. Each of the hundreds of digital projects I've worked on over the years has been a chance to teach and learn new skills.